Describe your Immediate Fall/Winter 2013 Collection.
For the Fall, I am obsessed with almost flamboyant fabrics – whether that means extravagant textures or bold and graphical prints. As far as the balance or contrast, I am pursuing a minimalist or pared-down layout of silhouettes and shapes.
Do you try to keep with the trends or create your own?
I feel that it’s vital to be constantly aware of the trends, what is being shown and what is selling. It’s even more important for my designs to stay unique by giving them a twist and having them stand for something in order to create something fresh.
What is one “must-have” item from this collection?
It’s actually more of a look or an attitude; a military-influenced fabric blocked jacket over an almost juvenile-inspired character sweater with contrast sleeves and a technical fabric circle skirt in a random bright color.
What is your brand doing to address the growing importance of social media and how has it impacted your business?
We have a Facebook page and a Tumblr account where we showcase our designs and we also post regularly on Instagram. I love the promptness of the comments and the “likes” we get. We love the ability to connect, share our styles and be inspired as well.
If you could dress a celebrity who you feel fits your product image, who would it be and why?
I would love to dress Olivia Palermo. She interprets fashion in a very personal and idiosyncratic way; sometimes it’s in a trend-inspired way, but never too trendy or head to toe. It’s effortless.
How do you personally stay up-to-date with fashion?
I am more inspired by the way real people mix and interpret fashion at every level. I view all the fashion shows online, but prefer seeing the whimsical, personal takes of the bloggers and attendees on garments and accessories.
What three items are essential to you during market week?
A giant iced Americano, my iPhone and a pair of heels that I can endure for more than three hours at a time.