Describe the Kling brand.
Kling is a pop-ironic clothing brand with a hearty dose of girlish, vintage, and cartoonish style. Our unique collections are full of beribboned and flowered dresses, cute shorts, and princess-like coats. There is a mash-up of references with a romantic Frenchy streak, bubblegum colors, dots, and a very personal look. Based on two fundamental premises, ‘dress for yourself’ and ‘dress for fun’, Kling has a knack for keeping it young and witty.
What do you think will draw retailers to your Immediate Spring/Summer 14 collection?
Retailers will find a Harajuku street style trend with future kimonos and sushi tops, cocktail party dresses with a brightly colored splash, and a 90s waterfall sport look. A refreshing selection of Summer styles for special girls!
How has the company developed over time?
The very first Kling collections were focused on dresses. From the 60s babydoll dress to the skater dress, the evolution of the brand is close to the must-have item in every girl’s closet. Season by season, the collections increase the variety of clothes and styles, always looking for a girly but rookie personal look.
What is your brand doing to address the growing importance of social media and how has it impacted your business?
Kling has a very active presence in social networks and uses new media to communicate constantly with its fans. Through social media, our art team and designers draw on the references of what our fans themselves want. The strategy is to follow those who follow and to achieve a strong identification by our clients, generate an approachable personality, and be cool but accessible to the general public. The brand is now on Tumblr, Instragram, Pinterest, Twitter and Facebook (where we have reached more than 50,000 fans).
In your opinion, what is the distinction between style and fashion?
Style speaks of one’s personality, creativity and the desire to show ourselves in a unique and different way. Fashion speaks of a collective behavior about what is trendy right now.
What is one thing people would be surprised to know about you?
I have always wanted to start a men’s line; that is how the boyfriend line of Kling came about.