Fame — Designer Spotlight: En Crème

Kei Kim

Creative Director

www.encreme.com

Booth: 1913

 

Describe your Immediate Spring/Summer 14 collection.

Our Spring/Summer 2014 collection consists of a seasonal Bohemian vibe meaning there will be loads of cheerful, bright and colorful prints. We always try to maintain a Bohemian look in our collections while still trying to be trendy and fashion forward.

 

If you could dress a celebrity who you feel fits your product image, who would it be?

I would love to dress Selena Gomez in our looks. She not only fits the age range of our young customer base, but always manages to look fabulous both on the red carpet and out and about. She is sophisticated and has that effortlessly chic look, which is what En Crème is all about!

 

What are some of your favorite retailers in the United States that currently carry En Crème?

Nordstrom BP.! The department is widely accessible in that it carries a lot of different kinds of brands. Having En Crème be a part of that is amazing because it introduces our brand and label to a wider audience.

 

Which three items are essential to you during market week?

The holy trinity for all market weeks: flats, iPad, and business cards.

 

What is a key factor in producing high-quality fashion at an affordable price point?

Keeping our price point in mind, we do extensive fabric, trim, and print sourcing in order to achieve the best quality possible. We source from mills in both domestic markets and abroad.

 

What is one “must-have” item from this collection?

Embroidered and embellished sweatshirts! Sweatshirts can be extremely bland and generic, but that’s what is so easy about the style. We tried to retain that easiness while also adding some young, jovial embellishments and embroidery, but kept it at a minimalistic level in order to keep some balance.

 

How do you personally stay up-to-date with fashion?

Current issues of InStyle, People’s Style Watch, W and Vogue are always on my coffee table. I love to stay up-to-date with current trends and street fashion by dipping into fashion blogs like Street Peeper, The Coveteur, and The Sartorialist.