Describe your Immediate Spring/Summer 2013 collection.
Our theme for this collection features a mix of soft pastel tops with lace accents and fun, flirty tanks that are perfect for spring and summer. Our line reflects a romantic, casual and sweet vibe with just the right amount of attitude.
What is one “must have” item from this collection?
The “must have” item from this collection is our ivory colored chiffon blouse with gold button detailing down the back. It looks effortlessly chic and is a great transitional piece for the girl on the go! It can transform from a casual outfit during the day to an elegant and bold piece for a night out.
How do you go about deciding which trends are important for the season?
We listen to our buyers’ feedback about which items have been selling well for them and use their data combined with our designers’ innovative ideas as well as trend forecasting. We then create unique pieces that not only look great, but also will appeal to many customers.
If you could dress a celebrity who you feel fits your product image, who would it be and why?
If I could dress any celebrity with our products, it would be the Olsen twins. They always dress in classic pieces with timeless silhouettes, while adding a hint of girlishness, femininity, and edge to their style. This reflects our image of being a brand that puts a unique twist on classic staples.
What is your brand doing to address the growing importance of social media and how do you feel it will impact your business?
We have our own website where buyers can look at our new styles that are uploaded daily. We also send emails to all our customers to update them on new and popular items and inform them about upcoming sales and shows. Right now, we are also working on opening Facebook and Twitter accounts; we know that social media is a great way to stay connected with buyers and also a great way reach out to more people about our company.
What three items are essential to you during market week?
Three essential items for me during market week are: my brown leather boots to stay comfortable and stylish during market, a cup of hot coffee for energy, and a warm knit coat for nights out after a hard day’s work!