Fame – Designer Spotlight: Bianco Jeans

Isaac Avrani



Booth: 849


Describe your immediate Fall/winter Preview 2013 collection.

Our collection consists of funky yet timeless staple pieces.


What is one “must-have” item from this collection?

A must-have is our coated wax denim. They fit beautifully and look like leather.


How do you go about deciding which trends are important for the season?

We keep our eyes on the streets of New York City. WGSN, Style Sight, and WWD also help us when deciding on trends.


What is your brand doing to address the growing importance of social media and how do you feel it will impact your business?

Social media has been nothing but beneficial for us. We are on both Twitter and Facebook.


If you could dress a celebrity who you feel fits your product image, who would it be and why?

Our dream celebrity to dress would be Sarah Jessica Parker. She’s a style icon.


What is your personal fashion philosophy?

“Fashions fade, style is eternal.”


What three items are essential to you during market week?

My iPhone, Gmail, and coffee are essential to me during market week!