Describe the A’reve girl.
The A’reve girl enjoys wearing casual and comfortable clothes that are accented by delicate fabrics and exquisite details, inspired by cultural diversity, and are modern and timeless.
What are a few design concepts signature to your brand?
The basic concept of A’reve is unique, wearable and romantic. The key is to create a comfortable but romantic and unique design.
What is one “must-have” item from your Immediate Spring/Summer Preview 14 collection?
The lace frilled slip dress. It can be coordinated with any item and when coordinated together, it accentuates the style.
What is your brand doing to address the growing importance of social media?
We actively promote and engage with buyers via Facebook, Twitter, Pinterest and Instagram. This helps market our new products as well as establish a line of communication to hear what our clientele seeks from us.
How do you personally stay up-to-date with fashion?
I like to see things in person. Seeing a lot and experiencing diversity gives unique inspirations; I spend a lot of time attending exhibitions for art, architecture, interior design, etc.
What three items are essential to you during market week?
Three essentials for me during market week are a pair of heels, sunglasses and coffee.