Designer Spotlight – Sweet Rain

Julie Pak

Design Director

Booth: 330


Describe your Immediate Fall/Winter 2012 Collection.

For Fall/Winter 2012, the semi-casual collection consists of chic and modern styling with trendy silhouettes. This not only brings out the beauty of the item, but also the confidence of the woman wearing it.

What is your “must-have” item this season?

Our “must-haves” for the season are the saturated color blazer and the leather contrast items. Both can be paired with any basic piece you have in the closet and turn it into something current to make a bold statement.

What do you think will draw retailers to your collection this season?

Retailers will be drawn to our Day to Night dresses and outerwear. Each piece is brought to life by its bright colorway, embellishments, or precise detailing.

If you could dress a celebrity who you feel fits your product image, who would it be and why?

I would love to dress Jessica Alba because she is versatile. Her style is chic and she is mature enough to understand classic beauty. It’s great to see her style evolve along with the changes in her life.

What is your brand doing to address the growing importance of social media and how do you feel it will impact your business?

We are embracing Facebook, Twitter, and e-commerce through our website by interacting directly with our consumers and fans. This allows us to hear their direct wants and needs enabling us to provide new and exciting pieces based on their feedback.

What is your personal fashion philosophy?

Simplicity makes for the most sophisticated fashion for women. Effortless style leaves a lasting impression.

What three items are essential to you during market week?

Three essentials during market week are faux leather jackets, sequined dresses and jewel-toned shells. All three pieces can be used strategically for layering and can be ideal for a day-to-night transition, such as work to a night out with the girls.