Describe your Immediate Spring/Summer 2012 Collection.
The theme of our Spring/Summer 2012 collection is hot mod. We’re staying true to the vintage-inspired, feminine spirit of our line while incorporating vibrant colors and exciting prints. Our vibe is romantic, retro, and sweet with a dash of eccentricity.
What is your “must-have” item this season?
This season you can expect to see preppy, vintage silhouettes and charming, ladylike tie-neck blouses.
What do you think will draw retailers to your collection this season?
Our collection is well-balanced; our focus isn’t on a particular category of apparel but rather on the inventive use of color and print. Each garment we produce is fascinating, unique and special. We love using vintage themes with modern trends to create wearable, relevant and playful pieces.
If you could dress a celebrity who you feel fits your product image, who would it be and why?
If we could dress any celebrity, it would have to be Alexa Chung. She’s beautiful, quirky, and ladylike in a very ironic and edgy way.
What is your brand doing to address the growing importance of social media and how do you feel it will impact your business?
We believe that being connected is absolutely necessary. The more connected we are, the more accessible we are. Both social media and our website help us reach and be reached by those who are interested in our brand.
What is your personal fashion philosophy?
“Be yourself and wear what you love.”
What three items are essential to you during market week?
Comfy shoes, my travel neck pillow and tons of coffee are essential to me during market week.