Charlie Y. Cho
Describe your Immediate Spring/Summer 2012 Collection.
Our sweater collection features an open weave, distressed knit as well as relaxed fit blouses. The color palette consists of bright colors and neons. Color blocking continues to be a strength in our wovens and knits. Our patterns have lots of texture with fringe as well as prints (animal, stripe, and florals).
What is your “must-have” item this season?
A “must-have” this season is our crochet sweaters with asymmetrical design.
What do you think will draw retailers to your collection this season?
Retailers will be drawn to our Spring/Summer line of sweaters, maxi dresses, blouses in a variety of styles, and the various colors incorporated into our collection.
If you could dress a celebrity who you feel fits your product image, who would it be and why?
An example of a celebrity that we feel fits our product image is Kirsten Dunst; someone who is natural and comfortable with herself and has no need to be flashy, yet can still stand out.
What is your brand doing to address the growing importance of social media and how do you feel it will impact your business?
We just launched our website, LumiereFashion.com, as well as our Facebook page.
What is your personal fashion philosophy?
My personal fashion philosophy is “easygoing;” easy to wear styles, with a simple and natural comfort to each.
What three items are essential to you during market week?
Three items essential to me during market week are silk print blouses and color block tops, crochet sweaters, and dresses with fringe.