Describe your Immediate Fall/Winter 2012 Collection.
Hello Miss is a junior and young contemporary collection focused on dresses with bold prints and colors. The line also features tops, sweaters, jackets, and blazers.
What is your “must-have” item this season?
The “must-have” item for this season is the lace dress with contrast colored lining. We love the royal blue lace with kelly green lining and the magenta lace with fuchsia lining.
What do you think will draw retailers to your collection this season?
Our prints have always been one of the main reasons our customers have been loyal to our brand. We like to follow the trends while bringing different and interesting color variations to our prints.
If you could dress a celebrity who you feel fits your product image, who would it be and why?
I would love to dress Nicole Richie. She is always dressed in amazing silhouettes and is never shy when it comes to wearing bold prints. Her sense of style is very feminine and well-thought-out with a Boho ease that never looks over the top.
What is your brand doing to address the growing importance of social media?
We have our own website (www.hellomiss.com) where customers can shop our newest arrivals without having to come to our showroom and new items are updated daily. We also keep in touch with email blasts and postings.
What is your personal fashion philosophy?
I believe in making trends work for you and not letting the trends rule your personal style. I think it’s best to figure out what your must-have key pieces are and then find the best silhouette that you feel confident in.
What three items are essential to you during market week?
Three essential items for me would be a sharp blazer, ponte leggings with zipper detail at the hem, and a novelty lace cocktail dress.