Designer Spotlight – Blue Bird

 WHAT WAS THE INSPIRATION BEHIND THE COLLECTION?  The inspiration this season came from our favorite fashion blogs and our travels overseas in Asia where we saw a lot of girls styling and layering pieces to make it unique.  Our Blue Bird girl has a casual, feminine style with a sense of individuality.  We also love seeing the original looks our favorite fashion bloggers create.Click Here To View Other Designer Spotlight Interviews

DESCRIBE YOUR IMMEDIATE FALL/WINTER 2011 COLLECTION.  For this season we are placing a lot of focus on knits and will also be introducing our new sweaters.  In addition, we will still have a lot of chiffon pieces that are great for layering under your sweaters, coats, etc.

WHAT ARE THE MUST HAVES FOR THIS SEASON?  I love our open weave long sleeve sweater because it is so cute and you can really wear it with anything.


WHAT DO YOU THINK WILL DRAW RETAILERS TO YOUR COLLECTION THIS SEASON?   We have an eclectic collection where girls can combine pieces to create a look or just wear it simply with a pair of tights and cute boots.  We created a cohesive collection that retailers can sell to their customers at great price points, which continues to draw retailers to Blue Bird.

IF YOU COULD DRESS A CELEBRITY, WHO DO YOU FEEL FITS YOUR PRODUCT IMAGE AND WHY?  Kate Hudson because she has a boho chic, feminine style that we absolutely love.

WHAT THREE ITEMS ARE ESSENTIAL TO YOU DURING MARKET WEEK?  iPhone, camera, and an extra pair of flip flops

Company:  Blue Bird

Contact:  Janet Kang

Title:  Brand Manager


Booth:  1419