WHAT WAS THE INSPIRATION BEHIND THE COLLECTION? The inspiration this season came from our favorite fashion blogs and our travels overseas in Asia where we saw a lot of girls styling and layering pieces to make it unique. Our Blue Bird girl has a casual, feminine style with a sense of individuality. We also love seeing the original looks our favorite fashion bloggers create.Click Here To View Other Designer Spotlight Interviews
DESCRIBE YOUR IMMEDIATE FALL/WINTER 2011 COLLECTION. For this season we are placing a lot of focus on knits and will also be introducing our new sweaters. In addition, we will still have a lot of chiffon pieces that are great for layering under your sweaters, coats, etc.
WHAT ARE THE MUST HAVES FOR THIS SEASON? I love our open weave long sleeve sweater because it is so cute and you can really wear it with anything.
WHAT IS YOUR PERSONAL FASHION PHILOSOPHY? I like to keep it simple.
WHAT DO YOU THINK WILL DRAW RETAILERS TO YOUR COLLECTION THIS SEASON? We have an eclectic collection where girls can combine pieces to create a look or just wear it simply with a pair of tights and cute boots. We created a cohesive collection that retailers can sell to their customers at great price points, which continues to draw retailers to Blue Bird.
IF YOU COULD DRESS A CELEBRITY, WHO DO YOU FEEL FITS YOUR PRODUCT IMAGE AND WHY? Kate Hudson because she has a boho chic, feminine style that we absolutely love.
WHAT THREE ITEMS ARE ESSENTIAL TO YOU DURING MARKET WEEK? iPhone, camera, and an extra pair of flip flops
Company: Blue Bird
Contact: Janet Kang
Title: Brand Manager