Designer Spotlight – Blue Bird

 WHAT WAS THE INSPIRATION BEHIND THE COLLECTION?  The inspiration this season came from our favorite fashion blogs and our travels overseas in Asia where we saw a lot of girls styling and layering pieces to make it unique.  Our Blue Bird girl has a casual, feminine style with a sense of individuality.  We also love seeing the original looks our favorite fashion bloggers create.Click Here To View Other Designer Spotlight Interviews

DESCRIBE YOUR IMMEDIATE FALL/WINTER 2011 COLLECTION.  For this season we are placing a lot of focus on knits and will also be introducing our new sweaters.  In addition, we will still have a lot of chiffon pieces that are great for layering under your sweaters, coats, etc.

WHAT ARE THE MUST HAVES FOR THIS SEASON?  I love our open weave long sleeve sweater because it is so cute and you can really wear it with anything.

WHAT IS YOUR PERSONAL FASHION PHILOSOPHY?  I like to keep it simple. 

WHAT DO YOU THINK WILL DRAW RETAILERS TO YOUR COLLECTION THIS SEASON?   We have an eclectic collection where girls can combine pieces to create a look or just wear it simply with a pair of tights and cute boots.  We created a cohesive collection that retailers can sell to their customers at great price points, which continues to draw retailers to Blue Bird.

IF YOU COULD DRESS A CELEBRITY, WHO DO YOU FEEL FITS YOUR PRODUCT IMAGE AND WHY?  Kate Hudson because she has a boho chic, feminine style that we absolutely love.

WHAT THREE ITEMS ARE ESSENTIAL TO YOU DURING MARKET WEEK?  iPhone, camera, and an extra pair of flip flops

Company:  Blue Bird

Contact:  Janet Kang

Title:  Brand Manager

Website: www.bluebirdshop.com

Booth:  1419