Designer Spotlight – Anoname

DESCRIBE YOUR IMMEDIATE FALL/WINTER 2011 COLLECTION.

Anoname’s current Spring/Summer and Fall 2011 collection consists of 4 fits: Joelle Boot, Chrissy Straight leg, Paris Skinny and Halle Flare. For Summer, we also offer a range of alternative fits from shorts, skirts and capris. The strength of the collection is in the fit, variety of washes, and back pocket ornamentation….Click Here For Other Designer Spotlight Interviews

WHAT DO YOU THINK WILL DRAW RETAILERS TO YOUR COLLECTION THIS SEASON?

Anoname offers a broad assortment of washes, fits and styles for the fashion conscious consumer. The most important element, when it comes to jeans for a woman, is the fit. Anoname’s denim fits amazing, but what makes our jeans an amazing product for the retailers, aside from fit, is our cost/retail prices.  In a competitive retail market where they have to deal with a struggling economy, Anoname offers retailers a premium jean at affordable prices. The jeans wholesale from $36-$42 and retail from $78-$110.

WHAT WAS THE INSPIRATION BEHIND THE COLLECTION?

The theme of Anoname’s denim collection is “THE ART OF DENIM”.  I look at denim as a person’s 2nd skin. The concept of Anoname is to treat each pair of jeans as an artistic canvass whereas the jean becomes a piece of art. The woman wearing the jean is like an art studio displaying these fine art collections.

WHAT ARE THE MUST HAVES FOR THIS SEASON?

Denim fashion is heading back towards the look and feel of the ‘60s. Flares and wide legs are retailing well.

WHAT IS YOUR PERSONAL FASHION PHILOSOPHY?

Fashion is an individual’s expression of his or her own personality. Each person should not succumb to the peer pressures of society, but rather embrace their own sense of style. Be a leader, not a follower.

IF YOU COULD DRESS A CELEBRITY, WHO DO YOU FEEL FITS YOUR PRODUCT IMAGE AND WHY.

Anoname is fortunate to currently have a huge Hollywood following. Including Jessica Biel, Fergi, Rhianna, Jessica Alba, Jennifer Love Hewitt, Kate Beckinsale and Jessica Szohr.

Company:  Anoname

Contact:  Ron Poisson

Title:  Designer

Website: www.anoname.com

Booth:  1408